Pureety’s Rib-diculously Tasty Marinated Ribs!

It’s primetime for ribs as the world gets ready to celebrate Prime Rib Day on April 27th. Prime rib, also called standing rib roast, is known for its flavourful and tender meat. It doesn’t take much to make prime rib a delight to eat, but with a pack of Pureety’s Texan Hickory BBQ Marinade Concentrate you’re guaranteed to have a rib-diculously tasty treat.

How does a juicy rib roast flavoured with a classic Southern American style sweet and tangy marinade with a smoky aftertaste sound? Don’t worry—Pureety already knows your answer! Here’s a recipe to help you enjoy Prime Rib Day the right way.

Ingredients

6-8 lb. prime rib

Pureety’s Texan Hickory BBQ Marinade Concentrate

(We’re not joking; this really is all you need because our Marinade Concentrate is packed with flavours from tomatoes, onions, cloves, ginger, garlic and much more!)

Directions

Preheat your oven to 550°F (gas mark 10) and place a rack on the middle shelf. Place your prime rib bone-side down in a large pan.

Take a second to insert a meat thermometer into the chunkiest part of your rib roast. Are you feeling the heat yet? When your oven is ready, place your roast inside without covering it and reduce the temperature to 375°F (gas mark 5).

Allow your rib roast to cook for between 2 and 2 ¾ hours (depending on its size) and until your meat thermometer reads 120-130°F. You may want to check the temperature of your roast in various other areas to confirm it has cooked through. Remove your roast from the heat and cover it with foil before letting it rest for around 15-20 minutes.

Unwrap your roast and pour your Pureety Texan Hickory BBQ Marinade Concentrate over the meat. Marinade Concentrate is so simple to use and we designed it so you never have to marinate overnight again. All the flavour, none of the fuss!

Smother every inch of your rib roast for an even coating and so every bite has that delicious and smoky BBQ taste! Place back in the oven for a further 5 minutes.

After this time, remove your marinated roast from the heat and let it stand for 5 minutes. This will allow it to soak in every bit of juicy flavour and cool a little.

Carve and enjoy your succulent and flavourful prime rib roast! Don’t forget a few sides like Pureety’s Seasoned Roast Potatoes or Fries, cornbread, horseradish and a fiery BBQ sauce.

Ingredients

6-8 lb. prime rib

Pureety’s Texan Hickory BBQ Marinade Concentrate

(We’re not joking; this really is all you need because our Marinade Concentrate is packed with flavours from tomatoes, onions, cloves, ginger, garlic and much more!)